500+ Consumer Goods leaders will come together at the POI 2026 Fall Hybrid Summit to benchmark what's working, explore what's next, and turn industry intelligence into stronger strategies for 2027.

NEW YORK, Oct. 15, 2026 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI), the leading resource for Consumer Goods enterprise planning, Revenue Growth Management, trade management, Advanced Analytics, Retail Execution, Digital Transformation, Omnichannel, eCommerce, Retail Media, and commercial optimization, will bring the Consumer Goods community together November 11–13 for the POI 2026 Fall Hybrid Summit at the Westin Galleria Dallas in Dallas, Texas.

POI brings independent research, industry benchmarking, manufacturer and retailer perspectives, technology intelligence, and real-world experience into one community focused on a common objective: helping Consumer Goods leaders understand what is working, what is changing, and what they need to do next. The Fall Summit puts that intelligence into action, bringing leaders across functions together to benchmark performance, challenge assumptions, evaluate emerging capabilities, and build stronger strategies for 2027.

The timing matters. POI's 2026 State of the Industry research found that 61% of manufacturers struggle to execute promotions as planned, 75% remain constrained in Retail Execution capabilities, 52% of headquarters teams lack pricing and trade allocation tooling, and 62% have yet to adopt Generative AI.

These challenges do not exist in isolation. As Consumer Goods leaders build their 2027 plans, the decisions they face are becoming increasingly interconnected. Protecting margin affects pricing, promotion, assortment, and investment. Improving commercial performance requires greater alignment across trade, marketing, retail media, and customer teams. Accelerating better decisions depends on trusted data, advanced analytics, AI, and execution working together. These are no longer priorities that one function can solve alone.

Explore the robust agenda and register today for the POI 2026 Fall Hybrid Summit

One Summit. The Full Commercial Agenda.

The POI Fall Summit brings these increasingly connected priorities together across Revenue Growth Management (RGM), Trade & Media Planning, Advanced Analytics, Retail Execution, Omnichannel Strategy, AI & GenAI, Digital Transformation, eCommerce & Digital Shelf, Retail Media, Marketing, Customer Experience, and Total Commercial Investment Optimization (TCIO).

More than 500 Consumer Goods leaders are expected to come together in Dallas, with attendees from PepsiCo, J.M. Smucker Company, Mondelez, Colgate-Palmolive, Nestlé, P&G, Coca-Cola, Conagra, Hershey, Unilever, Kraft Heinz, Mars, Diageo, ALDI, Church & Dwight, Campbell's, Cargill, Kimberly-Clark, Arla Foods, Edgewell, Brown-Forman, Tropicana, Keurig Dr Pepper, Molson Coors, McCormick & Co., Nestlé Purina, Clorox, Glanbia, BIC, Celsius, Tillamook, Kroger, Pompeian, Simply Good Foods, Ajinomoto, Once Upon a Farm, Sysco, Ghirardelli Chocolate Company, Haleon, Oatly, Drink Recess, and many more.

"POI Summits impact me in many ways. Professionally, they help our organization and my team stay up to speed in a rapidly changing industry. From technology and process to real-world application, POI consistently brings these topics to life every time we meet. Personally, the networking is unmatched. It is a great opportunity to connect with current and future colleagues, reconnect with peers, and share best practices that ultimately strengthen the business. POI is fantastic."

— Curt Balara, VP, Revenue Growth Management, Kimberly-Clark North America

The agenda moves from strategy to execution. POI's Transformational Leadership Council will tackle cost recovery beyond price, operating with fewer resources, AI authority and trust, and changing retailer-supplier dynamics. Sessions will examine the future of RGM, TPM transformation, affordability and value, promotion effectiveness, Agentic Retail Execution, AI-ready data, Integrated Business Planning, Customer Experience, and manufacturer-retailer collaboration.

Retailer perspectives will also take center stage, including a keynote examining how leading suppliers connect media, merchandising, and joint business planning. On Friday, ALDI Buying Director Billy Carr will explore what it takes to turn CPG innovation into retail success, including category growth, Price Pack Architecture, brand and private-label strategy, and long-term retailer partnerships.

Turn Insight Into Action:

The POI Fall Summit is designed to go beyond presentations. Over three days, attendees can benchmark with peers, exchange best practices, connect with leaders facing similar challenges, explore emerging technologies, and build relationships across the Consumer Goods community.

Those conversations continue well beyond the main stage. POI Community Night, networking receptions, peer discussions, Tech Talks, technology demonstrations, and Night on the Town dinners create opportunities to connect directly with manufacturers, retailers, solution providers, and industry experts, compare approaches, ask questions, and learn from what others are putting into practice.

That opportunity for meaningful peer connection is central to the POI Summit experience. As Balara notes, the networking is "unmatched," creating opportunities to reconnect with peers, meet current and future colleagues, share best practices, and ultimately strengthen the business.

Friday's Deep Dive ROI-Centered Workshops take that exchange one step further, moving from learning to application across connected trade data and AI, business-ready annual planning, AI-ready data foundations, and the 2027 RGM operating plan. Attendees can work through critical priorities alongside peers and experts and return to their organizations with practical frameworks and actions for the year ahead.

Join 500+ Consumer Goods leaders in Dallas to benchmark where the industry stands, understand what is changing, challenge how your organization is approaching 2027, and return with the insights, relationships, and actions to move forward.

Register Today for the POI 2026 Fall Hybrid Summit

About the Promotion Optimization Institute:

POI unites manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving enterprise planning, trade management, RGM, pricing, advanced analytics & optimization, data management, retail execution, digital transformation, omnichannel strategy, eCommerce and digital shelf, marketing and retail media investment strategy and performance, omnichannel measurement, and the distribution of consumer goods.

Members of POI exchange cross-functional best practices in both structured and informal settings. Members also benefit from our industry alliances, the Certified Collaborative Marketer (CCM) program, share groups, and industry-leading summits worldwide. POI aims to foster a financial and metrics-based discipline not commonly found in other trade organizations. We encourage and support breaking down organizational silos to promote collaborative, holistic, and complete enterprise planning. The focus remains on the consumer/shopper through sales, marketing, and merchandising strategies while harnessing technological advancements. Our POI executive advisory board keeps us informed about industry needs and helps us deliver desired outcomes for members, sponsors, and academia.

For more information, visit www.poinstitute.com or contact:

Michael Kantor, Founder & CEO, Promotion Optimization Institute (POI) mkantor@p-o-i.org

Pam Brown, Partner & CCO, Promotion Optimization Institute (POI) pambrown@p-o-i.org

Jack Harnedy, Executive Vice President of Commercial Operations and Industry Research, Promotion Optimization Institute (POI)jharnedy@p-o-i.org

The Certified Collaborative Marketer (CCM) ™ is a trademark belonging to the Promotion Optimization Institute. All other trademarks are the property of their registered owners.

Media Contact

Maya Miller, Promotion Optimization Institute ) POI), 1 7072059764, mmiller@p-o-i.org, https://poinstitute.com/

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SOURCE The Promotion Optimization Institute (POI)