After the Eaton Fire, a Pasadena Tech Veteran Built a Business Around Neighbors Taking Care of Each Other

PASADENA, Calif., Nov. 9, 2026 /PRNewswire/ -- Pasadena resident Lindsey Keefner has launched Seniors Helping Seniors® Pasadena–Glendale, an in-home care business that pairs older adults as caregivers with the seniors they serve. The new location is licensed by the California Department of Social Services and serves older adults throughout Pasadena, Glendale, Altadena, South Pasadena, San Marino, La Cañada Flintridge and the surrounding communities, as part of a national network with more than 200 franchise partners and 400 territories.

When the Eaton fire tore through Altadena, Keefner watched her neighbors show up for one another. People who had lost everything were still finding ways to help their community, an experience that reinforced her desire to pursue work that made a more direct, positive impact on the people around her.

After roughly 20 years in the technology industry building marketing teams, event programs and customer communities, Keefner was ready for a change. As the industry reorganized itself around artificial intelligence, she found herself wanting to go the other direction entirely, toward work centered on human connection and a more personal way to contribute to her community.

"I reached a point where I felt like I wanted to do something that focused on human connection and had a more direct positive impact on the people around me," Keefner said. "I had spent my career bringing people together, but I wanted to do that in a way that felt more meaningful and personal."

That desire became even stronger after the devastating Altadena fires, when Keefner witnessed firsthand how her neighbors came together to support one another during a difficult time. Seeing that spirit of community and connection helped inspire her to pursue a business that could have a positive, local impact.

As Keefner explored opportunities outside of technology, she met with several companies but struggled to find an industry that truly resonated with her. That changed when she discovered Seniors Helping Seniors® in-home services.

"I met with a lot of different businesses during my search," Keefner said. "Seniors Helping Seniors® was the one that stopped me. That model immediately felt different from everything else I had seen, because it gives something to both people in the relationship. The client gets a real friendship with someone who understands their life, not just assistance with the dishes. And the caregiver gets purpose, connection and a reason to be out in the world again. Most businesses serve one person. This one serves two at the same time."

The new location will serve older adults throughout Pasadena, Glendale and the surrounding communities, offering support designed to help seniors maintain their independence while staying connected to the people and communities they call home.

The Seniors Helping Seniors® model also creates opportunities for older adults to remain active and engaged by serving as caregivers. By bringing seniors together on both sides of the caregiving relationship, the brand aims to foster meaningful connections while providing practical support to older adults aging in place. Keefner is hiring caregivers now across Pasadena, Glendale and the surrounding communities, with paid training and flexible part-time hours, and is accepting applications at ACaringJob.com.

"We are excited to welcome Lindsey to the Seniors Helping Seniors® family," said Seniors Helping Seniors® President Namrata Yocom-Jan. "Her background in community building and creating connections makes her a natural fit for our model. Lindsey understands the importance of relationships, and we look forward to seeing the impact she will have on seniors and families in her community."

Through her new business, Keefner hopes to create more than a senior care service. She wants to build a local resource where older adults and their families feel supported, connected and valued.

For more information about Seniors Helping Seniors® in-home services in Pasadena, Glendale and the surrounding communities, including care and companionship services, please visit SHSPasadenaGlendale.com.

ABOUT SENIORS HELPING SENIORS®:

Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding home care provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 400 territories nationwide and over 200 franchise partners in 38 states. For more information on Seniors Helping Seniors® in-home care, visit https://seniorshelpingseniors.com/.

MEDIA CONTACT:
Raylin Taylor
Mainland
rtaylor@hellomainland.com

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SOURCE Seniors Helping Seniors