Leading U.S. cannabis vape brand marks first international expansion

LOS ANGELES and TORONTO, Sept. 30, 2026 /PRNewswire/ -- Rove, an award-winning US cannabis brand, has officially entered the Canadian market, marking the California-born brand's first expansion outside the United States. As of this month, Ontario cannabis retailers can order Rove products through the Ontario Cannabis Store (OCS). Products are now on-shelf at Ontario retailers.

Rove enters Canada with its Diamond Series Minibar, a compact all-in-one vape designed to run the brand's Diamond oil formulations. The initial Ontario strain lineup includes indicas Granddaddy Purp and Skywalker OG and hybrid Blue Dream. Each is made with live-resin diamonds extracted from fresh-frozen flower, through a gradual separation process that creates faceted, diamond-like crystals. Potent crystals, reaching up to 99%, are then liquefied for use in the Minibar.

"Rove has had an eye on Canada for years, and it took finding the right time to make the move," said Rove President Paul Jacobson. "We aren't slowing down our U.S. expansion, but getting to share our products with our neighbors to the north is an important milestone for Rove as our first international market. We also put a lot of consideration into finding the right device to tell the Rove story to the Canadian consumer. The Diamond Series Minibar is compact, potent and what we feel is the best expression of Rove today."

Rove's Canadian products use the same award-winning formulations from the brand's U.S. portfolio. After this initial launch into Ontario, Rove plans to expand into additional Canadian provinces in the coming months.

Founded in California in 2016, Rove celebrates its 10th anniversary this year as a leading independent U.S. vape brand by revenue, with more than $100 million in annual revenue and products available at over 3,000 dispensary locations across 16 states. Ontario marks Rove's first international market, with additional Canadian expansion planned to follow.

About Rove
Founded in California in 2016, Rove is an independent cannabis brand with more than $100 million in annual revenue and products available at over 3,000 dispensary locations across 16 U.S. states. In 2026, Rove entered its first international market with a launch in Ontario, Canada. Rove products are developed by an in-house R&D team, with a portfolio spanning premium vaporizers, triple-infused pre-rolls and other cannabis formats. Rove was the first cannabis manufacturer to implement a QR code-scanning mobile app designed to authenticate products and provide consumers with information on cannabinoid and terpene content and product testing. For more information, visit www.rovebrand.com.

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SOURCE Rove