New feature brings adopter progress and support tools together as Petszel reaches one million completed post-adoption surveys.

FRISCO, Texas, Oct. 26, 2026 /PRNewswire/ -- Petszel today introduced Adopter Hub, a new feature of its post-adoption platform that gives shelter and rescue teams an organized view of individual adopter experiences, with helpful resources and response tools at their fingertips. Built with shelter feedback, Adopter Hub makes it easier to stay connected after adoption while saving staff time.

Petszel has now collected one million completed post-adoption surveys, expanding its foundation for understanding the experience of bringing a pet home.

This achievement adds to Petszel's recent milestone of supporting one million adopters across the country, reflecting the growing reach of its post-adoption program.

Petszel automatically delivers personalized, shelter-branded articles, videos and timely check-ins to help adopters feel prepared. Adopter Hub builds on that support by bringing adopter details, survey responses and progress through the post-adoption program into one place. Staff can quickly see how things are going and access expert-developed guidance when a personal touch could make a difference.

"Shelter teams want to support adopters, but their time is already stretched," said Matt Russell, Co-founder and CEO of Petszel. "Adopter Hub puts the information and resources they need within easy reach. Petszel's automated guidance keeps working for adopters, while staff have a simpler way to understand each family's experience and offer additional support when it's helpful."

Expertise without the extra work

Adopter Hub gives shelter and rescue teams the flexibility to support adopters within their own processes. Staff can:

• Quickly find an adopter's record and review check-in responses and progress together.
• View flags that indicate where an adopter may benefit from additional support.
• Access medical records, program emails and expert-developed response templates from one location.
• Send a ready-to-use response or customize content for their shelter's communication channels.
• Assign next steps, add notes and track follow-up when needed.

The feature complements Petszel's dashboard, which provides reporting and trends across post-adoption experiences. Those broader insights can help shelter teams strengthen education and resources earlier in the adoption process. Adopter Hub focuses on individual adopters and makes any next steps easier to manage.

One million surveys expand the opportunity to learn

Petszel's growing survey collection builds on the data used in a peer-reviewed study of early post-adoption experiences, which drew on nearly 40,000 surveys from more than 22,000 dog and cat adopters at 112 shelters and rescues. The study documented common challenges during the first days and weeks at home, alongside high adopter satisfaction.

With one million completed surveys, Petszel has a larger foundation for future analysis with research and industry partners. Further study could deepen understanding of how adopter needs change over time and help inform more relevant guidance for pets and their families.

"Every response adds to our understanding of what life after adoption looks like," Russell said. "Our opportunity is to turn that learning into useful guidance for families and practical tools for the organizations that bring them together. Adopter Hub is an important next step in that work."

Petszel's patent-pending platform technology connects personalized adopter support with tools for shelter and rescue teams. More than 550 shelters and rescues across the United States use Petszel, which is available at no cost to participating organizations.

Petszel will preview Adopter Hub at The Association for Animal Welfare Advancement's annual conference beginning October 27. The feature is coming soon. To learn more or arrange a demonstration, visit petszel.com.

About Petszel

Founded in 2023, Petszel is the first connected platform of its kind for post-adoption care, available at no cost to shelter and rescue partners. Its patent-pending technology delivers personalized, shelter-branded guidance and timely check-ins to adopters, while giving animal welfare teams reporting and tools to support the journey after adoption. Petszel has collected one million completed post-adoption surveys, informing a deeper understanding of adopter experiences. Through more than 550 shelter and rescue partners across the United States, the company recently reached one million adopters supported. Petszel helps pets and their people build lasting lives together. Learn more at petszel.com.

Media Contact
Christine Gately-Evans
press@petszel.com

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SOURCE Petszel LLC