Overnight oats category leader surpasses 200 million cups sold, reaches 36,000 stores nationwide, and introduces new protein innovations to meet surging demand for convenient, clean-label nutrition

CHICAGO, April 8, 2026 /PRNewswire/ -- MUSH, the category-defining brand behind ready-to-eat overnight oats, today announced a major retail expansion with new national distribution. Starting today, MUSH is available at most Starbucks locations, with 7-Eleven stores rolling out later this month and new protein-focused innovations launching at Target in May.

The expansion marks a significant milestone for the fast-growing brand. Since its founding in 2015, MUSH has sold more than 200 million cups of overnight oats and surpassed $100 million in retail sales in 2025. With this latest growth, MUSH products are now available in more than 36,000 retail locations nationwide, reinforcing the brand's leadership in the fast-growing refrigerated breakfast and snack category.

The growth comes as consumer demand for protein-forward foods continues to accelerate. According to recent industry research, 61% of Americans increased their protein intake in 2024, up from 48% in 2019, as shoppers increasingly prioritize protein for energy, satiety, and overall wellness.

MUSH is meeting that demand with clean, convenient, and nutrient-dense products made from real ingredients. Its refrigerated protein overnight oats deliver 15 grams of protein and up to 7 grams of fiber, offering a satiating, ready-to-eat option for busy consumers. All MUSH products are gluten-free, non-GMO, and made without artificial additives or preservatives.

As part of the rollout, Starbucks will feature MUSH Chocolate Peanut Butter Protein Overnight Oats in its refrigerated grab-and-go cases in most locations. MUSH's launch in 7-Eleven further expands the brand into the convenience channel, meeting consumers where they are with healthier, accessible options.

At Target, MUSH will introduce new protein-forward innovations beginning in May, including refrigerated protein bars delivering 15g of protein in an easily portable format, extending the brand's presence across breakfast, snack, and on-the-go occasions.

Since its launch, MUSH has grown into a nationally recognized brand available at Whole Foods Market, Wegmans, Costco, Walmart, and leading regional retailers across the country. MUSH was founded by CEO and Co-Founder Ashley Thompson, who began making overnight oats in search of a simple, nutritious breakfast to fuel her busy lifestyle. What started as a homemade recipe sold at a San Diego farmers market quickly gained a loyal following for its clean ingredients and convenient format, inspiring Thompson to turn the idea into a scalable business.

"On the heels of our 10-year anniversary, it's exciting to see MUSH available in tens of thousands of stores nationwide," said Ashley Thompson, CEO & Co-Founder of MUSH. "Our new retail partnerships mark a major step forward in making clean, ready-to-eat nutrition more accessible than ever."

For more information, visit eatmush.com or visit us at @mush on Instagram.

About MUSH:
MUSH makes clean eating effortless with fresh, ready-to-eat products made from real, nutrient-dense ingredients. No prep. No fillers. No compromises. From our signature overnight oats to protein bars, each item is designed to fuel busy lives - straight from the fridge. As the category leader in ready-to-eat oats, we're on a mission to remove the friction between you and healthy choices.

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SOURCE MUSH Foods