The leader in high-performance hunting apparel and gear expands its U.S. retail footprint and its patented performance design with fast-growing Workwear line

DIXON, Calif., Oct. 21, 2026 /PRNewswire/ -- KUIU, the technical leader in ultralight hunting apparel and gear, doubles down on its brick-and-mortar expansion in North America with the opening of its newest U.S. retail store in Tempe, Arizona. The new store brings KUIU's retail footprint to six locations across Texas, Colorado, California, and Arizona, with two stores opening in 2026 alone. It is the latest step in the brand's plan to grow its physical presence across the country, at a time when many apparel brands are closing their flagship stores. As part of its growth strategy, KUIU is also expanding its workwear line, seeing a demand from their current customer base who use the gear for hunting but also find it ideal for the job site.

KUIU built its reputation as a direct-to-consumer, online-only brand, keeping overhead low in order to reinvest in design and technology. As they've grown, the brand has realized that many customers, including tradespeople shopping for workwear, want to check fit and quality in person before investing in high-performance apparel. In 2023, the brand expanded its retail presence beyond its flagship store in Dixon, CA, with a store in Dallas, TX. Building upon the success of those two stores, KUIU opened additional stores in key markets. Looking ahead, the brand is committed to continued retail growth with two more stores scheduled to open in 2027.

"At a time when many brands are closing their retail storefronts, we're actually seeing great success at retail with a high average order value and consistent sales," states KUIU VP of Brand Marketing, Kevin Wilkerson. "We've built a culture here at KUIU that we're proud of and we're happy to welcome our customers into it by giving them a place to connect with the brand in-person and welcome new customers into the KUIU family through our retail locations."

Performance hunting gear technology that's built for the job site

Growth is not only coming from KUIU's brick-and-mortar presence, but also from an expansion into a Workwear collection. Since its launch two years ago, KUIU has seen its workwear collection grow by 235% on a rolling 12-month basis.

"The same design philosophy that keeps a hunter safe at -20°F in the Arctic now protects a line worker or rancher at 105°F in Texas," states Wilkerson. "We've extended our technical protection to an outdoor workforce long served by workwear that was built for cost rather than performance."

With the overall success of the collection, KUIU plans to continue expanding the line. Key products in the lineup include:

• Motive Workgrade Pant: Reinforced double-layer knees, antimicrobial odor resistance, DWR water resistance and mesh-lined hip vents for extreme heat, all technology drawn from KUIU's hunting apparel.
• Groundwork Stretch Woven Pant: All of the above features and removable Ortholite® knee pads, abrasion-resistant panels, and utility drop pockets built for tool access, combining the mobility of technical hunting gear with the protection a job site demands.

You can find KUIU's complete Workwear collection and its high-performance hunting gear and apparel at any of its six stores and online at kuiu.com.

About KUIU

KUIU has been building the world's most advanced hunting gear and apparel since 2011. Based in Dixon, California, KUIU delivers ultralight, high-performance gear and exceptional purpose-built products for customers who demand performance in every environment. KUIU's direct-to-consumer model enables the brand to produce the highest quality products without compromise. To learn more, visit KUIU.com or call 1-855-367-5848, Monday–Friday, 7:30 AM–4:00 PM PST.

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SOURCE KUIU