Humana and Growing Bolder Challenge the Stereotypes of Aging and Celebrate The New 65+
PR Newswire
LOUISVILLE, Ky., Oct. 3, 2024
Growing older is not what it used to be! There's a new life stage that's filled with opportunity for people of all age, abilities, opportunities, or challenges. A unique national selfie campaign is confronting the misconceptions of aging and sharing how ordinary men and women from age 65 to 105 are powered by passion and finding joy in the activities they love.
LOUISVILLE, Ky., Oct. 3, 2024 /PRNewswire-PRWeb/ -- Leading health insurer and health care services company, Humana Inc. and leading lifestyle content producer, Growing Bolder LLC are expanding their New 65+ initiative that challenges the misconceptions of what it's like to grow older.
The New 65+ celebrates the opportunities, achievements, and aspirations of older adults who, no matter their age, abilities, opportunities, or challenges, have found their own way to experience joy and live with passion, purpose, and enthusiasm for life.
"The New 65+ are redefining for all of us what it means to grow older," said Humana Region President Matt Berger. "From volunteering to traveling to playing sports and spending more time with family and friends, the inspiring message is that we can all find our own way to love life beyond the age of 65."
The New 65+ initiative will gather and share photos and stories of people from all across the country capturing the passions that power their lives. "These photos and stories underscore the diversity and vitality of The New 65+," said Growing Bolder CEO Marc Middleton. "The message is very clear, there is no age limit on passion and purpose."
In addition to sharing the motivating examples of ordinary people living extraordinary lives, The New 65+ shares the tools, tips, and resources to help anyone of any age live their best life. These stories, tools and examples can be found at GrowingBolder.com/New65Plus and across Growing Bolder and Humana social media platforms.
The New 65+ also features a national selfie photo contest and a photo exhibit event at the Grand Ole Opry on Oct. 12 and 13.
The New 65+ Selfie Photography Contest
Through the photos and examples of ordinary people, The New 65+ Photography Contest challenges long-held stereotypes about what it's like to age and how older adults should think, act and feel. The winning selfie photo and subject will be featured across Growing Bolder's national media platform and at The New 65+ live activation at the Grand Ole Opry Oct. 12-13, 2024.
The New 65+ at The Grand Ole Opry
The New 65+ will be featured at The Opry 99th Birthday Celebration on October 12, 2024 and Opry Community Day on October 13, 2024. In addition to viewing inspiring photos and stories from all across America, attendees will receive free professional portraits and can participate in a live exhibit showcasing the power of passion and purpose.
For more information, to schedule interviews, request b-roll, or photographs, please contact:
Lisa Dimond
Humana Corporate Communications
Lynne Mixson
Growing Bolder Executive Producer
About Humana
Humana, Inc. is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com
About Growing Bolder
Growing Bolder is an award-winning multimedia content producer and lifestyle brand that engages with over 200 million 50+ adults annually through television, radio, podcasts, quarterly magazine, and multiple digital and social media channels. More than media, Growing Bolder is a movement, a growing community of passionate adults who are actively engaged in life, value experience, and are searching for what's next. More at GrowingBolder.com.
Media Contact
Lisa Dimond, Humana Inc., 1 832-330-4702, ldimond@humana.com, Humana.com
Lynne Mixson, Growing Bolder LLC, 1 407-404-1198, lmixson@GrowingBolder.com, GrowingBolder.com
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SOURCE Humana Inc.
