FHCA 2026 Sold Out Its Exhibition with 300-Plus Companies and 1,000 Long-Term Care Leaders
Fishkill, United States - August 15, 2026 / Purple Exhibits /
ORLANDO, Fla., Aug. 13, 2026 - SpecialtyRx, the nation's largest privately owned long-term care pharmacy, demonstrated its expanding national footprint with a prominent trade show booth at the Florida Health Care Association's 2026 Annual Conference & Trade Show in Orlando, Florida.
The event ran July 26-30 at Rosen Shingle Creek, with the trade show floor open July 27-28. FHCA 2026 drew more than 1,000 long-term care professionals and featured a sold-out exhibition with more than 300 participating companies.
SpecialtyRx occupied Booth 713, a 20-by-20 island exhibit positioned in one of the event's largest and most visible spaces. The elevated structure, bold purple branding and open floor plan made the exhibit identifiable from across the hall, establishing it as a consistent reference point throughout the conference.
BRINGING THE SPECIALTYRX BRAND TO LIFE
The exhibit was built around SpecialtyRx's national growth, clinical depth and hands-on approach to long-term care pharmacy services.
Tall branded towers, sweeping architectural elements and large-format graphics carried messaging including "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," "Absolute Dependability" and "Trusted by 1,000+ Facilities."
The open island configuration allowed attendees to enter the booth from multiple aisles. Illuminated graphics, curved branded structures, hospitality areas and an integrated charging station shaped a professional environment suited to substantive conversations with long-term care decision-makers.
"This was a winning booth for SpecialtyRx in every way that matters," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "It was highly visible, immediately recognizable, welcoming and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx - national in scale, dependable in execution and personal in its approach."
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations. Its network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers and other long-term and post-acute care providers.
The FHCA exhibit translated that national scale into a physical environment communicating operational strength and accessibility.
SEVEN YEARS OF EXHIBIT PARTNERSHIP AND CONFIDENCE
SpecialtyRx has worked with Purple Exhibits for approximately seven years, completing roughly six trade show exhibits together each year.
The nature of that relationship was evident on opening day in Orlando. The SpecialtyRx team arrived just 15 minutes before the trade show opened, having no need to arrive hours earlier to oversee installation, track freight, coordinate contractors or address unfinished graphics. The exhibit was already installed, inspected, cleaned and prepared before the client arrived.
"That moment demonstrated the confidence SpecialtyRx has in Purple," Holczler said. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail. Our job is to continue building winning booths for SpecialtyRx and give their team the freedom to skip the setup chaos and show up ready."
Purple Exhibits managed the full FHCA exhibit program, encompassing creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling and return logistics.
As part of its complete Orlando trade show exhibit support, Purple coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, providing the installation team sufficient time to complete and inspect the exhibit before the show floor opened.
Every major graphic was reprinted, installed and tested in advance. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more consistent presentation across the structure.
That preparation allowed SpecialtyRx's marketing and executive teams to focus entirely on representing the company, connecting with industry professionals and developing relationships within the long-term care community.
The finished exhibit reflected the outcome of a sustained partnership in which SpecialtyRx provides the brand direction while Purple Exhibits manages the operational details required to execute that vision on the show floor.
ABOUT SPECIALTYRX
SpecialtyRx is the nation's largest privately owned long-term care pharmacy. The company serves approximately 350,000 patients annually through 15 full-service pharmacy locations supporting more than 1,150 healthcare facilities across 18 states. SpecialtyRx provides pharmacy services to skilled nursing facilities, assisted living communities, rehabilitation centers and other long-term and post-acute care providers.
ABOUT PURPLE EXHIBITS
Purple Exhibits is a nationwide, full-service trade show exhibit company providing custom exhibit design, exhibit rentals, in-house fabrication, graphics, AV integration, shipping, logistics, installation, dismantling, on-site support and storage. Purple manages the entire exhibit process so its clients can skip the chaos and show up ready.
MEDIA CONTACT
Itzy Holczler
Head of Sales and Marketing
Purple Exhibits
800-994-8030 | 845-587-5936
1 Chips Lane
Fishkill, NY 12524
SOURCE: Purple Exhibits
Contact Information:
Purple Exhibits
1 Chips Lane
Fishkill, NY 12524
United States
Itzy Holczler
+1-800-994-8030
https://purpleexhibits.com
